Let us help you buy an Engagement Ring...
The decision to purchase an engagement ring represents a turning point in many people’s lives. We make the process as simple as possible. Let our knowledgeable and experienced sales team help you understand all aspects of selecting a diamond and a setting for your engagement ring.
STEP 1:
DETERMINE YOUR BUDGET
As with any major purchases, it is necessary to know your budget before you start shopping. We help you focus your selection on diamonds and settings in your price range.
Diamond marketing groups typically suggest spending an amount equal to two months salary on a diamond; we suggest that you spend what you are comfortable with spending. We pride ourselves on giving customers much more than they expect for their money. If you have a specific price in mind, we can provide a much higher quality diamond for the same price as a diamond you would find at a competing store.
STEP 2:
CHOOSE A STONE
Choosing the right centerpiece for your ring is crucial. Diamonds are the most common stones used in engagement rings, but more people are straying from the traditional with colorful alternatives like rubies and sapphires.
Among diamonds the round brilliant, or round diamond, is the most popular choice for brides. Other possible shape choices include marquise, heart shaped, oval, princess, cushion, radiant, flanders, trillion, and European cut. See our diamond guide for more information about diamond shapes.
We recommended that you obtain an independent certification (commonly called a “cert”) of the diamond you select. A certification serves as written documentation that the diamond is as described to you, so you can be confident that you are getting exactly what you are paying for. One of the most widely used and respected certifications is Gemological Institute of America (GIA). Other grading certification labs include International Gemological Institute (IGI), American Gem Society (AGS) and European Gemological Laboratory (EGL). Keep in mind that some grading laboratories may have more strict or consistent grading criteria than others, so a VS1 clarity grading from one grading laboratory may not necessarily be the same as a VS1 grading from another grading laboratory. We can show you the difference in grading methods and what to look for when comparing diamonds.
STEP 3:
CHOOSE A SETTING AND A RING or LET US DESIGN A CUSTOM ENGAGEMENT RING FOR YOU
Rings and mountings can come in numerous metal types. The most common are white gold, yellow gold and platinum. Platinum rings are generally more expensive than white or yellow gold. Wedding rings today are also available in steel, tungsten and titanium metals.
Although you can purchase a diamond ring already mounted, we love to show customers loose diamonds and let them select the setting and diamonds separately to create an individual, custom design. We have access to global reserves, providing choices that allow complete individuality.
By seeing loose diamonds outside the mounting, you can examine the diamond more easily, promoting total transparency in stone quality. Many stone flaws can be hidden by mountings or prongs. Buying a pre-mounted diamond can limit your ability to see what you are purchasing.